Should you overspend for the popular brand? Or, are they all the same?
When my first baby was born, I received a gift basket from the hospital while we were at the hospital. I thought that was very nice of them, and it was cute at the same time.
In there I found some baby literature, a small can of Enfamil and some coupons. Well, the natural reaction was that Enfamil is the brand the hospital recommends, and that’s the brand we should go with.
Few months passed and my baby stopped breastfeeding and we slowly switched to formula. Not knowing anything I picked up Enfimil, but one thing that caught my attention was the price. It was the MOST expensive one, at least by 25% more. But Hey, we all want the best for our babies, don’t we?
Few days passed and I visited my Local Costco to get some Formula again. This time I noticed that right next to Enfimil there is the Costco’s Kirkland brand for less than half the price. That’s right, Enfimil was $34.99 and Kirkland was $17.99, and Kirkland’s Can was larger by 2 ounces. Well, I didn’t know what to do, and per my wife’s advice we cannot switch baby formula for some reason. You know what… I said screw it, I’m going for it.
A week later we went to the doctor and we asked the doctor what her recommendation is, and if Kirkland is a good brand for baby formula, and her reply was:
To be honest, it does not matter since the manufacturer who produces for Costco could very well be Enfimil or Similac itself. It just that it’s packaged for Costco. And even if it’s not Enfimil or Similac it’s a company that makes baby food which is heavily controlled by the FDA. So don’t worry about anything.
Right after that day we switched to Kirkland Signature Baby Formula and our baby didn’t even notice a difference as oppose to what’s being advertised.
Go ahead and saver yourselves some money, don’t cave in and don’t be intimidated by all the marketing propaganda that is being spread by the big corporations and their brands.
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